Public Media Agency (PMA)
Public Media Agency (PMA),
717, Menara Mutiara Majestic, Jalan Othman,
46000 Petaling Jaya, Selangor, Malaysia
Email: publicmedia.agency@gmail.com
Value Statement (from their website)
National, regional and global environments, with its share of development problems, have given rise to many civil society organisations which have undertaken to solve the problems associated largely with our "growth" model. National governments have also addressed these social problems through the conception and implementation of social policies. Presently, public-listed companies, through their corporate social responsibility (CSR) strategy, have also started to pay attention to these problems. Philanthropic concerns are moving from merely charity-oriented efforts to strategic ones.
At the same time, the professional role of communication agencies has been limited both in making social agencies/initiatives wanting to promote a sustainable society more visible and/or to maximise their potentials to effectively reach their constituencies. This has largely been due to the perception of the commercial worth of such work by mainstream advertising and communication agencies. The problem is also due to civil society organisations being unaware of the power and benefits of professional social communication, rather than them not having enough funds to engage communication agencies. Such concerns are not built into their project funding or management.
Public Media Agency, a social enterprise guided by the ‘triple bottom line plus one’ philosophy, i.e. financial viability, social concern, ecological responsibility and spiritual aspiration, aims to enhance the value of the work of various social-oriented agencies through affordable professional social communication services. PMA’s aim is to inform, influence, and inspire positive action for sustainable social well-being, a direction that is largely absent in the work of mainstream professional advertising and communication agencies.
Why PMA?
717, Menara Mutiara Majestic, Jalan Othman,
46000 Petaling Jaya, Selangor, Malaysia
Email: publicmedia.agency@gmail.com
Value Statement (from their website)
National, regional and global environments, with its share of development problems, have given rise to many civil society organisations which have undertaken to solve the problems associated largely with our "growth" model. National governments have also addressed these social problems through the conception and implementation of social policies. Presently, public-listed companies, through their corporate social responsibility (CSR) strategy, have also started to pay attention to these problems. Philanthropic concerns are moving from merely charity-oriented efforts to strategic ones.
At the same time, the professional role of communication agencies has been limited both in making social agencies/initiatives wanting to promote a sustainable society more visible and/or to maximise their potentials to effectively reach their constituencies. This has largely been due to the perception of the commercial worth of such work by mainstream advertising and communication agencies. The problem is also due to civil society organisations being unaware of the power and benefits of professional social communication, rather than them not having enough funds to engage communication agencies. Such concerns are not built into their project funding or management.
Public Media Agency, a social enterprise guided by the ‘triple bottom line plus one’ philosophy, i.e. financial viability, social concern, ecological responsibility and spiritual aspiration, aims to enhance the value of the work of various social-oriented agencies through affordable professional social communication services. PMA’s aim is to inform, influence, and inspire positive action for sustainable social well-being, a direction that is largely absent in the work of mainstream professional advertising and communication agencies.
Why PMA?
- Seeking meaning in communication work: PMA seeks to promote belonging, justice, deep relationships, sustainability and spirituality.
- Seeking a sustainable future: Current social, political, economic and cultural
conditions are unsustainable and crudely materialistic. - Seeking self-sufficiency: Building institutional and monetary benefits sustainably, encouraging localism and social capital initiatives and sharing all these with everyone in the human family.
- Seeking a way out of profit-only business: PMA wants to be a social enterprise
governed by spiritual, social, ecological and financial bottomlines. - Seeking to support community: People (irrespective of race, gender, ethnicity,
etc.) are fundamentally “good” and “have” goodness in them. They have concern for social issues and show caring and helpful nature when presented with critical information, clear opportunity and a compassionate approach in dealing with them. These offer formal and informal initiatives to build social capital. - Seeking a non-materialistic orientation: PMA strives to be a company with a
heart, working closely with its partners and offering a viable alternative to the mainstream commercial environment through "planting" messages conveying concern, commitment and compassion. Business can and must be value-based.
